Getting local SEO news and information from the right sources can be what propels agencies and local businesses to the next level. And, unfortunately, the phenomenon of fake news has left no stone unturned — yes, even in the local SEO world misinformation can be rife. That’s why we make it our priority to collate
Many small local businesseses have a hard time optimizing their site for speed. Why is that? Well, site speed optimizations tend to require web development skills which most small business owners don’t have, and developers can be quite expensive. What can you do if you don’t have the skills or budget, but still need to
Ben Fisher is a Platinum Product Expert for Google My Business. He’s a master of the spam redressal form, is always on top of the latest news, and loves to share his knowledge with others. Here, he explains the new ‘Direct Edit’ feature in Google My Business, or, as he’s calling it, the Transparent Merchant
On this month’s episode of ‘Adventures in Local Marketing’, we spoke with Ben Fisher of Steady Demand. Ben is one of only two officially-recognized Platinum Product Experts on Google My Business, so this was an amazing opportunity to find out: The basics you have to get right in Google My Business The ongoing activities every
Ranking for local searches requires focus on a combination of different local SEO ranking factors. With Google’s local algorithm relying on so many different signals, it can be hard to know where to spend your time to maximize your chances of ranking highly. Getting a local business to rank highly on search engines is becoming
With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. In this article, he explains how you can rank in Google Maps – one of the most powerful platforms in local search. To maximize keyword rankings in Google Maps and Map Packs, a business must set
When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers. The truth is, reputation marketing for local businesses goes well
We Asked the Experts is a series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy. We Asked the Experts is back
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your
