Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals

Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show that the associated business has had its details verified recently. Although not all GBPs have received this label, searchers can see that certain profiles have [...]

2022-06-27T14:08:16+01:00June 27th, 2022|SEO|

Local Consumer Review Survey 2022

Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its inception in 2010, the report has aimed to help local businesses, consumers, and marketers understand the impact customer reviews can have on consumers, and see [...]

2022-02-16T20:16:07+00:00January 26th, 2022|SEO|

Review Response Templates for Speedy Replies to Customer Feedback

There’s no way to sugarcoat it. Whether you love them or live in fear of them, reviews matter.  They’re an important indicator of your overall reputation, have the power to make or break a sale, and directly influence whether someone chooses you or opts for a competitor.  Plus they’re a known local SEO ranking factor—whether [...]

2021-10-12T14:45:55+01:00October 12th, 2021|SEO|

What Is Local SEO?

Let’s get straight to it—what is local SEO, and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach They’re more loyal which means repeat business They’re likely to recommend to [...]

2021-10-12T14:45:55+01:00October 12th, 2021|SEO|